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Cheap Egypt Holidays > Travel News > Travelzoo UK Subscribers Over 1 Million
Travelzoo UK Subscribers Over 1 Million | | 20th July 2008 |
Travelzoo, global online media company, announced this week that it had exceeded one million subscribers to its UK publications including Travelzoo Top 20 and Newsflash.
This showed an increase of 29 percent over the past year, meaning 230,000 new subscribers.
“We are delighted to achieve this milestone in the UK. With over one million high-quality UK subscribers, Travelzoo is able to generate significantly more incremental demand for travel advertisers. As the UK economy has slowed, we have seen subscriber demand for special offers increase” said Chris Loughlin, managing director for Travelzoo in Europe commented
“This is reflected in higher click-through rates and the increase in subscribers who say they have booked an offer that they found in Travelzoo Top 20 newsletter.”
Clicks to the Travelzoo Top 20 newsletter showed that subscriber interest had increased with the first half of 2008 having 340,733 clicks compared to 243,158 the same period last year.
Other trends were noted in the results of Travelzoo's June 2008 subscriber survey with 36 percent revealing that they booked a travel offer featured in the Travelzoo Top 20 newsletter between 31 May 2007 and 31 May 2008, up 18 percent compared to 2006 results.
22.5 percent of subscribers also said that if they didn't book the exact offers they would still book something else with the travel companies advertised.
The percentage of subscribers over 55 is now 34 percent from 24 percent in 2006, showing that the Travelzoo UK now is attracting an older and wealthier market.
The survey also revealed that subscribers chose the US, Canada, Spain, France and Greece as their top five destinations for the coming year. |
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