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Egypt Holidays > Travel News > Turkey moves up in Briton's travel map
Turkey moves up in Briton's travel map | | 29th June 2008 |
Travel to Turkey has become more popular in the UK because the accommodation costs remain affordable even as sterling hovers around a four-year low against the Turkish lira.
As the summer holiday season begins, sterling's frailty coupled with a rise in airfares due to soaring oil prices are changing Britons' holiday plans in Europe -- by far their most popular playground.
While holiday mainstays like France and Italy -- euro zone countries whose single currency hovers near a record high against sterling -- remain a magnet for UK tourists, cheaper European destinations outside the euro zone such as Turkey are gaining in popularity.
Travel website Expedia says it has seen a rise in popularity for eastern European countries that do not use the euro among UK customers, as sterling is not as weak against their currencies this year as it is against the euro. “Demand is definitely shifting”, said Dermot Halpin, president of Expedia in Europe.
Destinations outside the euro zone which are mid-haul rather than long-haul, such as Turkey and Bulgaria, are on the up. Turkish figures show UK arrivals to the country rose nearly 10 percent in May from the same month last year, having climbed 17 percent since January. |
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